I'm Braian Basanta, based in Amsterdam. I set up and run Google Ads for salons, barbers and clinics that take bookings online. People nearby who search for what you do book straight into your calendar, through your own link, with no marketplace fee.
Example: someone nearby searches for “hairdressers near me”, sees your ad at the top of Google and books straight into your calendar.
Search “hairdressers” plus your town and the first page is ads, the map and marketplace lists from Treatwell, Booksy and Fresha. Your own site often comes after all of them.
People scrolling are admiring your work, not booking a cut right now. It keeps you front of mind, but rarely fills the gaps in your calendar.
They bring people in, but list you next to every salon nearby and often take a fee on each new client they send you.
Your ad shows when someone nearby searches for exactly what you do. They book through your own link, so there's no marketplace fee.
The guarantee assumes €50 of ad spend per new booking. These two, both accounts I run in Amsterdam, came in at less than half of that.
Google Ads stops counting at the first booking. I don't. Every client who first booked through one of your ads is followed in your booking system, month after month, so you judge the ads on what those clients are really worth, not on one appointment.
No hour packs, nothing to unlock later: the full service from day one. The only other cost is your ad budget, which goes straight to Google on your own card.
What people nearby actually type before they book, like “skin fade near me” or “balayage” plus your town, and which searches only burn money.
One for each service that matters, set to your opening hours and the radius your clients really come from.
Headlines, prices, reviews and a “Book now” that goes to your own booking link, never a marketplace page.
Google Ads is linked to your booking confirmation, so you see exactly what each new booking costs.
Checks two to three times a week in month one, then daily automatic alerts, so nothing burns money for days.
One page, no jargon: new bookings, cost per booking, which ad clients came back and what I'm doing next.
You commit to three months. I commit to 30 new bookings. If the ads haven't brought them into your calendar by then, I keep running them without charging my fee, for up to three more months, until they have. After that, it's month to month. Your ad budget keeps going to Google as normal.
Photos, categories, services, prices, booking button and posts, so your Maps listing and your ads pull in the same direction.
Rather do it yourself? Every Google Ads client gets my step-by-step checklist, free.Google only shows one ad per website at the top of the page. If a salon near you also sends its ads to the same booking platform on the same searches, only one of you can show there. A site of your own always gets its own spot. Built on a template, with one round of changes, 50% to start and 50% at launch.
No website yet? You can start without one. Your ads go straight to your online booking link, and we look at a site later, with real numbers.
All prices exclude VAT.
There are two separate payments, and your ad money never passes through me.
We look at what people search for near you, who's showing up, and whether ads make sense for you.
Campaigns, recommended budget and your booking target for the first 90 days.
You sign and pay for the rest of this month, pro rata, then give me access within 48 hours. I build the campaigns, write the ads and set up booking tracking.
Checks two to three times a week in month one, daily alerts after that, and a one-page report every two weeks.
15 minutes on Google Meet or by phone. No slides, no hard sell.
I'll email you a free search check within a week: how many people near you search for what you do, who shows up, and the three things I'd change first.
Something else? Message me on WhatsApp, or just reply if you got an email from me, and you'll get an answer from me, not a bot.
No, and that's a good thing. The €500 is my management fee. Your ad budget goes straight to Google on your own card: it never passes through me, you see every charge in your account and you set the daily cap.
Fifteen minutes, no obligation. You'll know how many people search for what you do nearby, and what it would take to get them booked.